1 publications cover Venture capital. Their readers are founders, operators and early employees at young companies — the people who sign for what you sell.
Twelve titles in our cluster, and the phrases our buyers actually type now return articles about us. Our own site was never going to rank for them.
We asked the buying question every month for a quarter. In week nine we appeared, cited to two of the publications from the campaign. Nothing else changed on our side.
Search impressions on non-brand queries went up, and separately the assistants started naming us in shortlists. One purchase, two reports for the board.
One story, published across 20 independent publications in 24 industries — so search engines rank you and assistants name you.